nyl

nyl is a small-batch, organic, vegan skincare line that needed a complete re-brand. My senior-year capstone team researched, strategized, and produced a comprehensive campaign and fresh brand design over the course of a school semester.

Our final concept focuses on the idea of "Nothing." Our target was females who cut out the waste in their life, because nyl—which has 12 or less natural ingredients in each product—fit seamlessly into that lifestyle.